Individual brands -- not the parent company -- will star in P&G's revamped approach to the Paris games. Read the whole story

The ready-to-drink cocktail brand is launching a summer promotional sweepstakes campaign with an event featuring the Bravo host. Read the whole story

The company has committed to donating up to $1.7 million to nonprofit aiding armed service members, based on sales of limited-edition patriotic packaging. Read the whole story

"There's this idea of Instagram versus reality and things feeling like they have to be so perfect, but the reality of life is things … Read the whole story

The event series includes collaborations with Questlove, Ludacris, and FX's "The Bear," at five events in major cities. Read the whole story

Ready or not, gentle readers, the Netflix hit is back. And fans are welcoming it with tea, petit fours and $500 hand mirrors. Read the whole story

The puffed snack is launching at retailers nationally this October with three flavor-combination varieties. Read the whole story

Southern-themed treats include the The Banana Puddin' Pie and the Chocolate Creme Pie doughnuts. Read the whole story

Campaign will include TV PSAs, digital ads and brand ambassador Allyson Felix, 11-time Olympic track and field medalist. Read the whole story

The campaign kicks off with point-of-sale advertising, merch releases, sweepstakes for concert tickets and VIP experiences, and promotional packaging. Read the whole story

The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value. Read the whole story